{Review} Puro Fairtrade Coffee


I was contacted last month by Puro Coffee, asking if I would be willing to taste their coffee in order to review it. I had not heard of Puro Coffee before, but decided to accept their offer and try their coffee when I saw that they are a Fairtrade coffee company and began learning about their values.

Founded in 2005, Puro Coffee is a brand from a company called Miko Coffee, which has now been roasting coffee beans in Belgium for two hundred and twelve years. The company is particularly famous for roasting acorns instead of coffee beans during World War II, when there was a coffee bean shortage.


Puro sent me a package with their three coffee blends as well as a hot chocolate drink mix, brown sugar packets, and an espresso coffee cup, all of which were beautifully packed in a rustic burlap sack. Even before trying the coffee, we were immediately impressed by the care that had been taken with the presentation, including the handwritten notes for each of the three coffee blends in addition to the personal note that came with the package, all well done and thoughtfully prepared.


If you’re in the UK, it is likely that you’ve tried Puro Coffee without realizing it. Although it isn’t available in supermarkets, every National Trust site, restaurants such as Gourmet Burger Kitchen and The Real Greek, golf clubs like Wentworth’s, and hairdressers including Headmasters, all serve Puro Coffee. You can go to their website to see where you can buy Puro Coffee if it’s available in your country. Currently they’re looking for a US distributor.

Through their Fairtrade work and parternship with World Land Trust, the company has helped preserve and protect rainforests, with Miko winning a business charity award in 2012 for the partnership between Puro and World Land Trust. In 2008, together with Sir David Attenborough, they launched a webcam in the rainforest to highlight endangered species and their disappearing habitats.

You can also learn more about Puro Coffee and their work in this short documentary:

For my post, so that I would have as well-rounded a review as possible, I asked my Mum, Dad, grandmother, aunt, and some friends to be testers. I’m not a regular coffee drinker, so part of my reviewing process included educating myself about coffee and its varieties – and it was fascinating! One of the interesting trivia facts I learned is that coffee is the second most traded commodity, after oil.

Puro Coffee currently offers three different blends: Puro Organic, Puro Noble, and Puro Fuerte. Puro Organic is one hundred per cent Arabica, a coffee plant that has a naturally lower caffeine content than the more popular commercial variety Robusta; the less caffeine, the less bitter-tasting the coffee will be. The latter two blends, Puro Noble and Puro Fuerte, are blends of Arabica and Robusta. Robusta is the more popular commercial variety and has a higher caffeine content; together, the two balance each other – while the Robusta has a higher caffeine content, the inclusion of the Arabica ensures that the flavour of the coffee is smooth and rounded off, without a bitter aftertaste.

Of the three different blends, our favourite is the Puro Organic for its smooth, gentle flavour with “soft notes of sweet chocolate with tangy citrus”  and the fact that it has a lower caffeine content, which also means that it doesn’t have a bitter aftertaste (a plus for people who like the flavour of coffee, but not the bitter aftertaste). If you like coffee but don’t like getting jitters, this coffee might be for you as you can still enjoy your coffee without becoming hyper, etc. This one would also be good for people enjoy their coffee but want to lower their caffeine intake without drinking decaf. Usually when I do drink coffee, I have decaf because I am a little sensitive to caffeine, although I found I could drink a cup of Puro Organic and still feel fine afterward, which was interesting.

Puro Noble is a slightly bolder coffee, a “rich and lively medium roast with hints of fruit and hazelnut” and is blend of eighty per cent Arabica and twenty per cent Robusta. Puro Fuerte, a dark roast, with a 50/50 blend of Arabica and Robusta and a “touch of spice” lends itself to an even bolder, deeper flavour that regular coffee drinkers may expect.

The hot chocolate mix we also enjoyed, which came in a single serving packet and had a smooth chocolately flavour and pleasant sweetness. (Since it already contained milk powder, the instructions said to use boiled water, which we did.)

We’ve now been enjoying Puro Coffee daily, ourselves, as well as with friends and neighbours – who also agree that it’s good coffee.  Combined with chocolate it also makes a lovely mocha, and of an occasional Friday evening, Bailey’s Irish Cream is a lovely treat on a cold winter evening.:)

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